Spark AR Go
Meta
To lower the barrier to creating augmented reality experiences, I created a mobile app that enabled users to create high quality effects in a matter of minutes.
Instagram influencers and their followers are some of the most engaged AR users. But the learning curve for Meta Spark Studio and other AR softwares is steep and requires experience with visual design and coding. Spark AR Go gave people the opportunity to create effects, no matter their skillset.
My contribution to the project included:
Naming and trademarking the app
Leading strategy for the product in absence of a product manager
Leading content design for the product, including influencing the design and interaction patterns and writing all of the content
Creating the onboarding flow, which was a key step in engaging users and tripled the amount of time users spent on their first experience with the app
